At the heart of my brand lies a commitment to sustainability, quality craftsmanship, and the preservation of time-honoured techniques. In a world of fast fashion, I believe in making clothing that stands the test of time—both in style and in durability.
Responsible Sourcing & Slow Fashion
Each garment I create is made with love, care, and respect for both the environment and the people who wear it. I am passionate about sourcing materials responsibly, choosing linen as my fabric of choice due to its natural, sustainable qualities. Linen is an incredibly versatile fabric, breathable and comfortable in the summer yet warm and insulating in the cooler months. Its durability ensures that garments last, and the more you wear them, the softer and more beautiful they become. Linen is a fabric that only gets better with time, making it a perfect addition to your wardrobe, year-round.
Craftsmanship Passed Through Generations
Sewing is a skill that has been passed down to me through generations. My grandma taught me the art of sewing, a craft that I carry forward with pride, knowing how rare and valuable these skills are in today’s world. Now, I’m passing this legacy on to my daughter, ensuring that the craft of sewing remains alive and cherished in our family. Every piece I create reflects this tradition of excellence, where attention to detail and quality craftsmanship are key.
Minimizing Waste
As a slow fashion brand, I am deeply committed to reducing my environmental impact. One of the ways I do this is by making everything to order, which eliminates the need for overproduction and prevents excess clothing from ending up in landfills. I also focus on limited releases, creating small collections that feel special and exclusive, ensuring that what is made is cherished rather than wasted.
In addition to carefully curating each design, I strive to reduce fabric waste wherever possible. I use leftover fabric scraps to make hair bows and scrunchies, turning what would otherwise be discarded into something beautiful and useful.
Eco-Friendly Packaging
Sustainability extends beyond just the clothing itself. I use recyclable packaging, with paper bags and cardboard boxes that are both functional and eco-friendly. By reducing plastic and choosing materials that can be reused or recycled, I am helping to minimize the waste generated by my business and contribute to a more sustainable future.
A Thoughtful Approach to Fashion
Every garment I make is a reflection of my commitment to slow fashion—designing, creating, and sourcing with the planet in mind. By embracing a slower, more thoughtful approach to fashion, I aim to create pieces that you’ll love wearing for years to come. When you choose a piece from my collection, you’re not just investing in beautiful clothing; you’re supporting a movement towards more sustainable and responsible fashion.
Thank you for supporting my vision of a more mindful and sustainable fashion industry. Together, we can make a difference, one carefully crafted garment at a time.
A few of Charlotte's Favourites
